Ciao! I'm Flavia

I come from design and development, today I use them to hold people, product, and decisions together.


→ from Firenze (temporarly in Boston, MA)
→ work in progress since 1995


I surfed the wave all the way to AI
→ 2016 - 2018 | Student @ IED, web and interaction design
→ 2018 - 2022 | Front-end developer @ WeRad and freelancing
→ 2022 - 2024 | Webflow developer @ Krein
→ 2024 - present | Keeping up with AI


Early career / before 2016
I've always found a way to explore the world of work and put my skills to use:
→ photographer for fashion brands, manufacturing companies and different things
→ video maker for music events, festivals and jewlery brands
→ private/unpaid graphic designer for my friends and family

Day to day job

I am at the intersection of strategy and creativity, but if I'm being honest I'm proudly better at people. I build the kind of relationships where clients still text me two years later to talk through an idea even when we're not working together anymore.

I listen far more than I talk and I have the habit of staying objective when everyone else in the room is too emotionally invested to see straight. I trust that instinct and so far it has a pretty good track record.

I've been a freelancer for a few years now and I've had the opportunity to work with very different businesses and people:

What's on the table?
Over the past few years I've shifted from being the one who designs, builds, ships to being the point that holds people, product, and decisions together. I was my own project manager for years and now I do it for other people.
→ I'm supporting strategy and product development @ stealth startup+

→ I'm designing and developing the communication strategy @ DeepPsi +
I'm happy to talk!
I'm a very good listener and that's not a LinkedIn thing to say. If you've got a messy idea, a half plan or need someone to step in and take hold of the chaos that's my favourite kind of conversation.

I'm currently accepting interesting dilemmas.
Tell me yours at ciao@flaviacarrara.it

Topics I'm in love with right now: latest AI tools, italian/european startups and business in general, horses and dogs, interior design and old casolari in Tuscany, bread and how to bake it...and other things!
American things reviewed by me
fall foliage ★★★★★
It's almost worth the move

caffè americano ★
the Sun is less hot - (lo dice anche Francesco Costa)

the bread ★★★★
I didn't expect it → anyway, to play it safe I learned how to make it through an italian friend who brought the starter directly from Italy (here's the recipe I use from a famous italian panettiere)

"how r u" everytime everywhere ★★★
at the beginning I used to reply honestly

squirrels ★
can we all agree they're just rats with a cute tail? → I say hi to the little mouse that lives in the wall of my living room (contact me if you need more information on how I got rid of mice in my flat)
Today, 10 Giugno 2026

It's 16:05 in Boston and 22:05 in Firenze.

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